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| SOCIAL MEDIA MARKETING ALL-IN-ONE FOR DUMMIES, 3ED |
Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts and leveraging data you collect into learning more about your community, this new edition of social media marketing all-in-one for dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers and utilize data to make adjustments to future campaigns and activities.
introduction
book i: the social media mix
chapter 1: making the business case for social media
chapter 2: tallying the bottom line
chapter 3: plotting your social media marketing strategy
chapter 4: managing your cybersocial campaign
book ii: cybersocial tools
chapter 1: discovering helpful tech tools
chapter 2: leveraging search engine optimization (seo) for social media
chapter 3: using social bookmarks, news and share buttons
book iii: content marketing
chapter 1: growing your brand with content
chapter 2: exploring content marketing platforms
chapter 3: developing a content marketing strategy
chapter 4: getting your content to the masses
book iv: twitter
chapter 1: using twitter as a marketing tool
chapter 2: using twitter as a networking tool
chapter 3: finding the right twitter tools
chapter 4: supplementing online marketing tools with twitter
chapter 5: hosting twitter chats
book v: facebook and instagram
chapter 1: using facebook as a marketing tool
chapter 2: creating and sharing content on facebook
chapter 3: gaining insights about your facebook community
chapter 4: advertising on facebook
chapter 5: getting started with instagram
book vi: linkedin
chapter 1: promoting yourself with linkedin
chapter 2: promoting your business with linkedin
chapter 3: starting a linkedin group
chapter 4: using linkedin as a content platform
book vii: pinterest
chapter 1: pinning down pinterest
chapter 2: marketing with pinterest
chapter 3: driving sales with pinterest
book viii: other social media marketing sites
chapter 1: weighing the business benefits of minor social sites
chapter 2: leaping into google+
chapter 3: maximizing stratified social communities
chapter 4: profiting from mid-sized social media channels
chapter 5: making social media mobile
chapter 6: multiplying your impact
book ix: measuring results; building success
chapter 1: delving into data
chapter 2: analyzing content - sharing metrics
chapter 3: analyzing twitter metrics
chapter 4: analyzing facebook metrics
chapter 5: measuring other social media networks
chapter 6: comparing metrics from different marketing techniques
chapter 7: making decisions by the numbers
index
related titles
job searching with social media for dummies
job searching with social media for dummies
starting an online business for dummies, 7ed
starting an online business for dummies, 7ed
data driven marketing for dummies
data driven marketing for dummies
blogging for dummies, 5ed
blogging for dummies, 5ed
visual social marketing for dummies
visual social marketing for dummies
predictive analytics for dummies
predictive analytics for dummies
Author : Jan zimmerman, deborah ng
Publication : Wiley
Isbn : 9788126560943
Store book number : 107
NRS 1120.00
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